Importance of Big Data
Big Data gives the platform to bring together the large chunk of data and analyse them to detect a particular pattern which can help in taking a better decision. The better decisions can be the medium of growth and competitions for individual firms and hence improve their productivity and can create significant value for the economy of the world.
Big Data improves the problems occurring in the information technology field along with detecting security chasm, speed, effectiveness and reoccurrence preventions by using the information technology (IT) log.
Big Data provides a better platform to handle the heap of call centre information at a faster rate which can improve the communication between the staff and the clients and hence may enhance the satisfactory level among the clients.
Big Data also contributes to social media. It analyses the syndicate data, Internal CP data, Trade data, Social data, and Retail data. The analysis helps to understand the requirement of the consumers and hence secure and improve their brands recognition.
Big Data can detect fraud by keeping an eye on the continuous exchanges taking place or any kind to abnormal conducts from the client’s end thus preventing fraud.
Figure : Some areas where Big Data is used
